Stay at Home Summer: Nylah Boone Stays Connected with Social Media, Incorporates Self-Care Activities

July 27, 2020

This month, the College of Sciences is checking in to see what our students are up to and how they’re doing. In the face of an unprecedented pandemic, we want to know: what does summertime look like? Read the other stories in our Stay at Home Summer series:  

Nylah Boone is a fifth-year neuroscience major with a Spanish minor and marketing certificate. She’s taking advantage of this summer’s unique circumstances to spend extra time with her family and work on her social media brand. Boone actively manages a YouTube channel, TikTok account, Instagram, and blog where she shares fashion tips, travel advice, and creative content that inspires her. 

Though her social media pages started out of pure passion, Boone says that positive feedback has created an opportunity to cultivate a sustainable brand. Aided by her marketing certificate and online research, Boone considers the possibility that her social media presence could someday translate into a career lifestyle. 

“I am learning new skills through LinkedinLearning, networking with fellow creators, and learning the ins and outs of making valuable and engaging content for people to feel inspired by,” she shares. 

Most days, Boone spends a few hours working on her social media presence through researching and creating content, collaborating with fellow creators, and exploring of new platforms. Recently, Boone has been experimenting with TikTok, an app that can elevate young creators’ reach overnight. On the app, users make and share short videos meant to quickly capture and hold attention.  

“It has been such a creative journey, learning how to use the platform and figuring out my niche in topics,” explains Boone. “I am meeting many people who have similar interests as me, and we are able to collaborate on ideas and network as creatives.” 

Even with the rise of TikTok, Boone shares that “YouTube will always be number one in my heart.” She shares travel tips, fashion finds and college life vlogs on her YouTube channel, which she has maintaine